Shirin Pourkashani
Most people don’t lack potential. They lack the space to see it clearly.
You know there’s more in you. You feel it. But between the noise, the pressure, and the expectations of others — it stays just out of reach.
My name is Shirin Pourkashani. Executive Coach, IMD-certified, and founder of Ellevia. My mission is to give ambitious professionals the space, the challenge and the support to become the best version of themselves.
That’s what I’m here for.
My Story
I spent 18 years in Data & Analytics — starting as a Business Intelligence developer, then growing into years of leading projects and people at some of Switzerland’s most demanding companies.
Those were 18 joyful years, spent with genuinely good people. Years I loved deeply, even when they were hard.
What I didn’t have, at any of those stages, was someone in my corner. I learned to lead by trial and error, alone. I figured out how to manage complexity, carry a team, and keep moving forward — without anyone helping me find the best version of myself in those roles. I made it work. But I always knew I could have gone further with the right support.
That’s not a regret. It’s the reason I do what I do now.
Coaching found me at a moment when I needed it most. What I discovered in that space changed the direction of my life. I didn’t want to keep that to myself.
In September 2025, I enrolled in the IMD Executive Coach program — a leap out of my comfort zone, and one of the best decisions I’ve ever made. Today I accompany ambitious professionals who are exactly where I once was: capable, driven, and figuring it out largely alone.
You don’t have to.
Ellevia was born from that conviction. The name carries Greek roots — a blend of elevation and path. That’s what this practice is built on: helping you rise, and helping you find the direction that’s genuinely yours.
When I’m not coaching, you’ll find me in my garden watching the seasons change, or in my kitchen tending to a sourdough levain I’ve been nurturing since 2018. Rooted, patient, and always looking forward.
My Approach
Coaching with me is not a performance. There’s no pressure to arrive with the right answers, the right words, or a perfectly formulated problem. You just need to show up.
From there, my job is to create a space where you feel genuinely heard — warm enough to be honest, safe enough to go deeper than you usually allow yourself to. I work within the Secure Base framework, which means I hold two things at once: care and challenge. I won’t simply comfort you, and I won’t push you without support. The two always go together.
Sessions tend to feel like a real conversation — one where something shifts. Not because I hand you solutions, but because the right questions have a way of bringing clarity that was already inside you, waiting.
My hope is that you leave each session feeling lighter. And that you come back not because you signed up for it, but because you genuinely want to.
Credentials
IMD Executive Coach Certificate
2025/2026
Motivation Factor Certified Assessor
Dec. 2025